Company Description

About Publicis Media:

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

Job Description

POSITION PURPOSE

The Associate Director, Social is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies.

RESPONSIBILITIES

• Develop the overarching social media strategies for specific clients

• Oversee strategic execution, optimization and billing for designated team

• Build, maintain and grow client relationships and client business

• Work across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaigns

• Gauge team objectives, challenges and needs by performing regular assessment

• Maintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)

• Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV’s

• Work across internal channels (Strategy, Investment, Analytics teams) on plans

• Work with external partners, vendors and integrated advertising team

• Opportunity to participate in new business pitches across verticals

• Work in alignment with Vice President to ensure growth standards are met and operating margins are maintained

• Identify resources to allow for both meeting the client’s current needs but also invest for growth

• Develop, implement and maintain training programs to ensure proper employee education and new hire onboarding

Qualifications

EXPERIENCE

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.

• Strong ad tech marketing knowledge and proficiency is required

• Advanced skills in Excel (pivot tables and macros)

• Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations

• Extensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities)

• Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses

• Proven track record of managing teams with internal and external stakeholders

• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment

• Interest in being a part of a start-up division with hands on approach to all phases of the media process

KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES

• Experience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify, Google Analytics and social platforms: Facebook, TikTok, Pinterest & Snapchat)

• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

• Experience analyzing data and market research

• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

• Friendly, upbeat demeanor, with strong leadership and managerial skills, guiding the junior staff

• Must be a self-starter, with strong attention to detail

• Works well under pressure while communicating to multiple touch points

• Strong time-management and organizational skills

• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors

• Experience managing multiple, competing priorities, duties and/or projects

Additional Information

Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/21/2024.

All your information will be kept confidential according to EEO guidelines.